Home Page Redesign
The Brief:
Develop new brand messaging to introduce Credit Karma’s expanded product suite. Reimagine the brand as an essential tool for financial progress, rather than simply a place to check your credit scores for free.
The Creative:
For a lot of people, managing their personal finances is intimidating. While they know where they want to go in the long-term — new house, less debt, etc. — the path to get there is not clear. Credit Karma clears that path, providing the right information at the right time so people can start making progress toward their goals. Working through this insight, we arrived at a simple, flexible, and elegant message: Your journey starts here.
Digital Display Ads
Email Campaigns
Broadcast Executions
