Bad Roommates & Neighbors Social ‘Trading Cards’

The Brief:

Leverage social media to reinforce Credit Karma’s positioning as the go-to for credit information and resources when it’s time to find a new home.

The Creative:

A series of digital trading cards as a social extension of the Bad Roommates & Neighbors campaign. This rolled out on IG stories, letting people ‘collect’ each of the cards over the course of a month, with the chance to win thousands in moving services, to help them get far, far away from their awful roommates.

RoleS:

Senior Copywriter, Director