‘Financial Emergencies’ | IG Stories Campaign

The Brief:

Promote the brand’s wealth of editorial content about personal finance on social. In this case, encourage users to check out Credit Karma’s guide to planning for financial emergencies.

The Creative:

A playful take on the type of emergencies that might benefit from some financial planning. And the type of emergencies that will destroy the earth and bring the dead back to life, in which case: RUN.

Role:

Senior Copywriter