Brian Bernbaum

Credit Karma | Brothers & sisters

The Brief:

Introduce a younger demographic to the value of checking your credit score at Credit Karma.

The Creative:

Produced on a truly shoestring budget, the goal was new user acquisition, and this campaign blew away expectations. These remain among the best-performing ads the company has ever had, airing for over three years.

RoleS:

Senior Copywriter, Producer, Editor