Credit Karma | Bad For Drama
Haunted Gold
The Life You Deserve
The Trial
The Brief:
Reinforce Credit Karma’s positioning as the go-to resource for credit improvement.
The CReative:
Personal financial woes are the source of a lot of conflict in our lives – we argue with our partners about it, we avoid the topic with our families – which all makes for fantastic drama… unless it’s your own life. Luckily, Credit Karma can defuse finance-related drama in almost any situation.
Role:
Senior Copywriter